WHO KEEPS GETTING SUCCESS — AGAIN AND AGAIN?

THE MISTAKEN IDENTITY When a Businessman Starts Acting Like Someone

Else, He Slowly Forgets the Business He Was Born to Build. ARE YOU RUNNING

YOUR BUSINESS — OR ARE YOU BUSY ACTING LIKE SOMEONE ELSE? A

jeweller starts behaving like a model. A businessman starts behaving like a celebrity.

A director wants to become the hero and villain of his own film. A man appoints a

cook but becomes so fascinated by cooking that he forgets to eat and ensure his family

is fed. What is common in all these situations? THE MISTAKEN IDENTITY.

Drawing upon his experiences of leading a century-old Indian jewellery legacy,

Dr.Abhishek Gilara explores a problem that often goes unnoticed in business: the

gradual confusion between one’s professional responsibilities and the glamour of

another profession.

Through five thought-provoking chapters, he explains how the desire for attention, admiration and personal

visibility can distract business owners from leadership, customer relationships, organisational development and

long-term growth. This book challenges entrepreneurs to reconsider what real success means. Is it appearing

successful or building a successful organisation? Is it performing every role or developing professionals who can

perform those roles exceptionally well? Is it becoming the centre of attention or creating a business whose products,

people and achievements deserve recognition? The Mistaken Identity is a reflection on leadership, delegation,

professional dignity, self-awareness and the responsibility of building something greater than oneself. THE

MESSAGE IS SIMPLE: Let the model model. Let the designer design. Let the artisan create. Let the salesperson

sell. Let the manager manage. And let the businessman build the organisation that makes all their success possible.

Because the greatest businessman is not the one who occupies every spotlight. He is the one who builds a

stage upon which generations can shine.