TREND + SOUL

This is the formula behind every timeless product,
every lasting brand, and every creator who earns
respect — not just revenue. In this powerful book, Dr.
Abhishek Gilara brings together 25 plus years of
product design mastery and the 105-year legacy of his
family business to reveal the deepest truth of creation:
Trends bring customers. Souls create loyalty. And the
right balance builds legacies.
How to capture trends before they peak.
How to read your consumer like a guru.
How to build soulful products that solve real problems.
How to research like a scientist and design like a sage.
How to master packaging, pricing, and positioning.
How competition quietly teaches you everything.
How to evolve your product without losing identity.
How to design for the future before the world sees it.
And how to build a legacy product that outlives you.
This book is a tribute to the market and the customer — the two forces that
shaped the author's journey and ensured every product he designed was grounded
in truth, relevance, and emotion.
Whether you are a founder, designer, entrepreneur, or creator, this book will
help you build products that endure, inspire, and stand eternal. Because when
you combine trend and soul, your product becomes unforgettable and your
legacy becomes inevitable.