THE RICH POORS

The Rich Poors Why Showing Off Brands Can Never Prove Real Success We live in an age where people wear logos louder than their own identity. Luxury brands have become the shortcut to feeling important, validated, and successful. But here’s the uncomfortable truth: brands don’t make you successful—you make the brands richer. In this eye-opening book, Dr. Abhishek Gilara—business leader, author of 150+ books, and custodian of a century-old jewellery legacy—challenges the myth that expensive equals authentic, and that logos equal success. Through sharp insights, real-life observations, and timeless lessons, Gilara reveals: • Why people use brands as a crutch for insecurity. • The dangerous myth of “expensive = authentic.” • How logos turn into labels of ego and exclusion. • Why true success wears no logo. • How to shift from buying ego to appreciating art. This is not a book against brands. It is a book against slavery to validation. Luxury is worth celebrating when it honors craftsmanship, not when it feeds ego. Because real wealth is not what you wear. Real wealth is who you become. “Stop renting logos to prove success. Start living as your own brand.