HOUSE OF NAMES

House of Names The Future of Luxury Belongs to Its True Creators For decades, luxury has been built on a myth: that brands are the creators. In reality, behind every masterpiece are artisans and designers unseen, unnamed, unrewarded. In this groundbreaking book, Dr. Abhishek Gilara pulls back the curtain on the truth of luxury. Drawing from his 30-year journey as a designer, entrepreneur, and business leader, he reveals: • Why brands often erase the identities of the true creators. • How invisibility drains artisans of dignity and creativity. • Why the next generation of luxury consumers demands authenticity and transparency. • How businesses can evolve into “Houses of Names” where artisans’ names shine beside the brand. • His personal journey from selling designs under others’ labels to building a global platform that celebrates artisans like Bhawan Lal, Surendar Singh, Bhanu Soni, and Ganesh Lal Soni. House of Names is not just a book about jewellery. It is about justice, dignity, and the future of creation. It challenges the industry to evolve from logos to names, from ego to equity, from branding to belonging. If you’ve ever admired luxury, this book will change how you see it forever. Because the truest luxury is not what you buy it is whose name you honor when you buy it.