ARE YOU LOUD ENOUGH?

ARE YOU LOUD ENOUGH? You May Have the Best Product in the

World—but If People Cannot Hear What You Are Selling, How Will They

Ever Buy It? At 7 AM, while walking inside his home, Dr.Abhishek

Gilara heard a vegetable seller outside calling loudly: “Buy onions and

potatoes…” There was a twelve-foot boundary wall between them. He

could not see the seller. He could not see the cart. He could not see the

product. But he knew exactly what was being sold. That ordinary morning

triggered an extraordinary business question: How many great products

remain unsold simply because their potential customers never hear about

them? In a world overflowing with brands, advertisements, social media,

products and information, being excellent is no longer enough.

You must also be discoverable. But being loud does not mean making noise. It means communicating

genuine value with such clarity, relevance and consistency that the right customer knows: You exist. You

have what they need. And there is a reason to choose you. Through the surprisingly powerful lesson of a

street vegetable seller, ARE YOU LOUD ENOUGH? explores why: A great product still needs a voice.

The right audience matters more than the largest audience. Timing can be as important as the message.

Your entire organisation is continuously marketing. The owner, employees, product, packaging, showroom,

systems and service all speak. And the highest form of marketing begins when your customers start

speaking for you. This is not a book about shouting louder than everyone else. It is about becoming so

good, so clear, so relevant and so consistent that your genuine value cannot remain hidden. Because

somewhere behind a wall you cannot see through, there may already be a customer who needs exactly

what you sell. The only question is: CAN THEY HEAR YOU?