THE PRODUCT CODE

What makes people stand in line for a street vendor's dish
or a luxury brand's creation? What turns an ordinary
product into a lifelong craving?In this powerful and practical
book, Dr. Abhishek Gilara — renowned creative
director and jewelry designer — shares the product philosophy
behind decades of business growth, design success,
and client obsession.
This book explores:
• How to practice product creation like a sacred daily ritual
• Why feedback is more important than imagination
• The science of simplicity — and why it always wins
• How to create timeless, emotionally anchored designs
• What separates trend-driven designs from legacy-worthy icons
With insights from over 25 years in a 100+ year-old business, and learnings from his bestselling
books like Grow Till Your Last Breath, The 1% Spark, and Simplicity Is the New
Complexity, this book is a roadmap for creators who want to go beyond business — and
build crave-worthy products with soul.
Whether you're a business owner, product designer, artist, or aspiring entrepreneur, this
book will forever change how you see what you create.