The Founder’s Safety Net

 
What makes a company survive the fall and rise again?
One thing: the product.
In The Founder’s Safety Net, Dr. Abhishek Gilara—Creative Director of Rambhajo’s, a 104-year-old jewelry legacy—reveals how timeless product design is the invisible net that catches you when strategy, marketing, or even leadership fail.
Drawing from 25 years of transforming a trading family business into a globally admired design house, he shares the rarely spoken truths behind successful products:
• Why the product is more important than the plan
• How feedback, flaws, and returns build your best-selling designs
• How artisans, clients, and even inventory shape your creative thinking
• How to design products that don’t expire but become industry benchmarks
• And why a founder who returns to the product will always rise again
Whether you lead a brand, a team, or your own passion project, this book will help you design the one thing that never lets you fall: a product that lives.