The Founder’s Safety Net

What makes a company survive the fall and rise again? One thing: the product.

In The Founder’s Safety Net, Dr. Abhishek Gilara—Creative Director of Rambhajo’s, a 104-year-old jewelry legacy—reveals how timeless product design is the invisible net that catches you when strategy, marketing, or even leadership fail.

Drawing from 25 years of transforming a trading family business into a globally admired design house, he shares the rarely spoken truths behind successful products:

• Why the product is more important than the plan • How feedback, flaws, and returns build your best-selling designs • How artisans, clients, and even inventory shape your creative thinking • How to design products that don’t expire but become industry benchmarks • And why a founder who returns to the product will always rise again

Whether you lead a brand, a team, or your own passion project, this book will help you design the one thing that never lets you fall: a product that lives.