MASALA SHOULD BE GOOD

Masala Should Be Good Why Great Products Sell Themselves What makes a product truly great? Why do some products create cravings while others need constant selling? Why do premium platforms sometimes chase brands instead of charging them? Masala Should Be Good answers these questions through real business experiences and timeless logic. In this book, Dr. Abhishek Gilara explains why: • customers crave substance, not slogans • recommendation is the strongest form of marketing • inner quality beats outer packaging • and strong products reverse the power equation in business This is not a book about branding tricks. It is a book about building things worth talking about. If you want to create products that people remember, recommend, and respect, start with one rule: Make the masala good. Everything else will follow.