HOW TO EARN 100 CRORE DOLLARS

You don’t need to shout to sell. You need to be understood. This book begins the same way great advertising does with curiosity. But it delivers what most ads don’t: truth. In HOW TO EARN 100 CRORE DOLLARS IN 25 YEARS – AD THAT WORKS: THE SCIENCE OF SELLING WITHOUT SHOUTING, Dr. Abhishek Gilara breaks down how real businesses grow not through hype, but through intelligent positioning, ethical advertising, and deep understanding of human behavior. Inside, you will learn: • Why curiosity is the first sale • How honest ads outperform exaggerated promises • Why strong products don’t need loud marketing • How association and perception shape buying decisions • Why trust compounds faster than discounts This book is for entrepreneurs, marketers, founders, and leaders who want sustainable growth not temporary noise. Because in the end, the best sales don’t scream, they make sense.