Switch It On: The Hidden Reason Why Plans Fail

by Dr. Abhishek Gilara

“We did everything, but our business is on the verge of collapse.”How often have we heard this?How often have we felt this?

Whether it’s a business blueprint, a marketing strategy, or a personal goal — we pour in time, money, and energy. We tick every box, follow every expert tip, and set everything up just right.Yet somehow, things fall apart.Why?

Let’s look at something simple. Something we all do, every day.

The Power Plug Analogy

You plug your phone into the charger.The cable is working.The socket is fine. You walk away, assuming it’s charging.

But an hour later — the battery is still dead.Why?

You forgot to flip the switch.The setup was perfect. The connection was there.But the current never flowed.

That tiny oversight made the entire effort meaningless.

Now take a step back and reflect — isn’t that exactly what happens in businesses, projects, and even life?

Plugged In, But Still Powerless

We design ambitious plans. We bring in talent, invest in technology, and create vision decks. Everything seems right on paper.

But one invisible piece is often missing — the spark.

Without it, even the best-laid strategies remain lifeless. Because a strategy without an energized team is like a phone plugged in with no current — it may look connected, but it’s not alive.

The Missing Link: Energy & Emotional Buy-In

As leaders and planners, we often focus so much on “what to do” that we forget to ask: "Why would anyone want to do it?”

It’s not enough to set goals or conduct meetings. People don’t just need instructions — they need inspiration.

They need to feel the purpose behind their work. They need to believe their efforts matter.

When you charge your team with emotional energy, belief, and motivation, everything changes. That’s when strategies come alive. That’s when plans stop failing.