Real Advertising, Real Impact: When Visibility Becomes Experience

By Dr. Abhishek Gilara

This morning’s newspaper didn’t just carry news—it carried wisdom in the form of a brand’s smart move.

Along with their printed advertisement, the company sent a free product sample right to the reader’s doorstep.

Simple. Powerful. Genius.

Why? Because now the ad doesn’t just speak—it proves.The reader doesn’t have to imagine the product or trust vague claims.They can touch it. Use it. Test it. Right then and there.

And let’s be honest—who doesn’t want to try something that’s free and within arm’s reach?

This is marketing that goes beyond visibility.We’ve all heard the line, “What’s visible gets sold.”But here’s the upgraded truth:“What’s visible and usable gets sold again and again.”

Because the moment someone tries it and sees the value, the product no longer needs convincing—it becomes a choice.

This is more than a product promotion.It’s a reminder to all of us in business:Don’t just aim to be seen. Aim to be experienced.