THE WRONG SHOP
THE WRONG SHOP – Why Are You Looking for Peace Where
Only Suffering Is Sold? What would you think of a person who
walks into a chemist shop asking for sweets, enters a sweet shop
looking for medicines, visits a gym demanding alcohol, or walks
into a liquor store asking for protein supplements? You would
probably smile and say, “He’s in the wrong shop.” But what if
almost all of humanity is making the very same mistake every
single day? In The Wrong Shop, Dr. Abhishek Gilara presents one
of the simplest yet most profound metaphors for understanding
why so many people remain unhappy despite achieving success,
wealth, relationships, fame, and comfort.
Drawing upon the timeless wisdom of the Bhagavad Gita, Upanishads, Bhakti philosophy,
insights from modern psychology and neuroscience, and his own experiences as an entrepreneur
and spiritual seeker, he reveals a life-changing truth: the world is not designed to sell everlasting
happiness. It sells experiences, achievements, relationships, responsibilities, lessons, and
growth. Everything it offers is temporary. Only God offers what never expires: peace, joy, love,
contentment, and freedom. Inside this transformative book, you will discover why we unknowingly
spend our lives shopping for the wrong things in the wrong place, the hidden reason happiness
fades after every success, the difference between pleasure, satisfaction, peace, and eternal
joy, why attachment—not success—is the real cause of suffering, the role of the Guru, Satsang,
and Bhakti in guiding us to the true source of fulfilment, practical ways to live fully in the world
without becoming emotionally dependent on it, and how to transform your business, family, relationships,
and daily life into a spiritual journey. This is not a book against ambition. It is a book
against misplaced expectations. Because the world was never meant to replace God. The greatest
mistake of humanity is not that we seek happiness. It is that we keep asking the wrong shopkeeper
for a product he has never sold. Stop standing in the wrong queue. Walk towards the only
Source where joy never expires.
