PROFIT FIRST

Profit First: Why Unlimited Sales Without Margin Lead to Bankruptcy Would you rather sell unlimited and go bankrupt, or sell wisely and build a legacy? In this hard-hitting book, Dr. Abhishek Gilara exposes one of the biggest lies in business: that high sales equals success. Drawing from real stories of collapsing industries, lessons from his family’s 104-year-old jewellery business, and insights from his earlier works (The Product Always Wins, The Small Things Strategy, Competition Is My Guru), he explains why profit not sales is the true engine of growth. Inside, you’ll discover: • Why Profit = 0, Sale = Unlimited is the perfect formula for bankruptcy. • The hidden dangers of cut-throat competition and price wars. • Why growth without margin is fake growth. • How your image defines your destiny: cheapest vs. best. • The difference between R&D losses that fuel the future and sales losses that kill today. Through psychology, business science, and spirituality, Dr. Gilara shows that profit is not greed, it is survival. It is the only foundation on which true growth, innovation, and legacy can be built.  Because in business, sales without profit is like running a car without fuel. You may move for a while, but collapse is certain. A