ORIGINAL OR FAKE

Expensive. Cheap. Fake. Three words that appear simple  yet they quietly shape the way we think about success, effort, and value. Why do people insist on eating fresh food but tolerate fake material goods? Why do so many individuals prefer the appearance of success rather than the journey of building it? And how does the choice between original and fake influence not only our spending habits but also our mindset, discipline, and long-term prosperity? In this thought-provoking book, Dr. Abhishek Gilara explores the hidden psychology behind imitation, shortcuts, and the modern obsession with appearances. Drawing from deep insights in management, behavioral psychology, entrepreneurship, and his own journey in design and business, he reveals how small everyday choices quietly shape our character and our future. The book challenges a popular cultural belief  “Fake it till you make it.” Instead, it presents a powerful alternative philosophy: “Build it until you make it.” Through practical reflections and powerful ideas, this book invites readers to rethink how they define success, value authenticity, and build a life based on originality rather than imitation. Because in the end, real success cannot be copied. It must be created.