BUILT TO LAST

Built to Last: The Right Way to Develop a Business That Survives Generations Most people start a business with excitement. Few sustain it. Fewer still pass it on successfully to the next generation. Why? Because they don’t know the right way to build. In this powerful book, Dr. Abhishek Gilara, fourth-generation leader of Rambhajo’s, India’s iconic bridal jewellery house, shares his blueprint for creating businesses that thrive not just for years, but for centuries. Through real-life experiences, deep research, and lessons from building a 104-year-old legacy, Dr. Gilara shows you: • Why most entrepreneurs start wrong and how to start right. • How observing silently can teach you more than rushing into action. • The art of experimenting without fear, and learning from rejection. • The science of what sells customer psychology, pricing, and trust. • The shift from being a trader to becoming a trendsetter. • Why lifelong education and mentorship matter more than degrees. • How to build teams that build the business for you. • The power of karma and ethics in sustaining trust. • Why scaling with time, not greed, is the secret to endurance. • A step-by-step blueprint for generational success. Whether you are starting your first venture or carrying forward a family business, this book will change the way you think about growth. It is not about quick profits. It is about timeless principles. It is not about shortcuts. It is about legacies. If you want your business to survive you, this is the book you must read.