The One Thing That Grows Any Business—Without Rocket Science

by Dr. Abhishek Gilara

If there’s one thing a business needs more than rocket science, it’s disciplined consistency.

We often chase big strategies, breakthrough hacks, or complex innovations. But the truth is, if you’ve learnt how to make a product your customer truly wants, how to sell it with clarity, and how to serve the customer with care—that’s all the science you really need.

Everything after that comes down to one tough but powerful habit: showing up with disciplined consistency.

And let’s be honest—it’s not easy. It means going to work even on the days you feel lazy. It means creating even when no applause comes. It means doing what’s necessary not based on mood, but on mission.

Think of it like brushing your teeth. Whether you’re tired, excited, late, or in a rush—you still do it. Why? Because it’s non-negotiable. That’s what disciplined consistency looks like in business.

For me, I live this daily. I don’t just “go to work”—I live at my working desk. I’m there 24 hours, fully immersed in creating designs the world has never seen—sometimes even in my dreams. Today I’m working on a piece that includes 200-year-old spinal stones. That’s not just creativity. That’s consistency meeting craftsmanship.

So if you’re waiting for some magical idea or shortcut, pause. Instead, build something meaningful, take care of your customer, and then—day after day—do it again. Whether you feel like it or not.

Because businesses don’t grow in bursts ofmotivation. .They grow in quiet moments of discipline—repeated, relentlessly.