THE HIDDEN FORCE BEHIND BUSINESS SUCCESS : It’s Not Just Product—It’s Management

By Dr. Abhishek Gilara

In business, we often obsess over the product. Is it priced right? Technically sound? Rich in features? And yet, even when all the boxes are ticked, results sometimes disappoint.

So what’s missing?

One word: Management.

Let me share a recent experience that brought this truth to life.

While attending a business conference out of town, I booked a stay at a hotel I had earlier overlooked. A few months ago, despite its elegant design and competitive pricing, I had skipped it due to poor service. The rooms were spacious, the location ideal, but service? Lacking. Not because the staff lacked talent—but because the management lacked structure.

But this time, something had changed.

From the moment I entered, it felt different. Young, energetic staff greeted me with genuine smiles. They were attentive, confident, and composed. What impressed me most? Every section of the hotel had a dedicated manager—visible, proactive, and fully involved.

No detail went unnoticed. No guest felt unattended.

And within minutes, it became clear: this hotel had not changed its infrastructure—only its management.

And the result?

It didn’t just improve—it outperformed its more popular, higher-priced rival next door.

Why Management Matters More Than You Think

We often think that value lies in the product—but value is perceived in the experience. And experience is shaped by people, systems, and leadership.

"Excellent management doesn’t just improve service, it creates experiences."

Your product might already be superior. Your pricing may already be fair. But if your execution—your day-to-day delivery—is not managed with accountability and intention, you risk losing the market to someone offering less but managing more effectively.

On the flip side, powerful management can turn average products into memorable experiences. It creates discipline, builds morale, and most importantly—wins hearts.

And in the age of reviews, ratings, and word-of-mouth…A happy customer doesn’t just

return. They recommend.

What Should You Change First?

If you’re asking, “What more can I do to grow?”—look beyond your product.

✅ Don’t change the price first.

✅ Don’t revamp the design just yet.

✅ Change how it's managed.

• Empower your team.

• Lead with visibility.

• Assign clear accountability.

• Create systems that don’t collapse without your presence.

Because business isn’t just about what you offer—it’s about how it’s delivered.

That’s how good becomes great. That’s how you win.

Let the product be your strength. Let management be your edge.