COMPETITION IS NOT AS CROWDED AS YOU THINK

by Dr Abhishek Gilara

We often lose sleep over the idea of competition.

• New players entering the market.

• More businesses offering the same products or services.

• The fear of shrinking market share.

It’s natural to feel the pressure. We strategise, overthink, and sometimes even act out of fear just to stay ahead.

But here’s a question worth asking:

Is the competition really that intense, or is it just an illusion created by numbers?

The Illusion of the Crowd

Yes, many are in business. Yes, many are working. But very few are driven by purpose.

Most people in any industry are just existing:

• They go through the motions.

• They mimic what others are doing.

• They operate reactively, not intentionally.

They’re not working with a fire inside. They’re not building with a mission. They’re not trying to master their craft.

And those who lack purpose are not your competitors.

They may share your industry, but they’re not running your race.

Purpose Narrows the Playing Field

Real competition is rare. Because real drive is rare.

• Only a few people have clarity of vision.

• Only a few are committed to excellence.

• Only a few wake up each day with a reason bigger than money or fame.

Most are simply filling space. But they are not moving forward.

A Better Lens on Competition

So the next time you hear of a new player entering your space, take a deep breath.

Don’t panic. Don’t rush to react. Instead, ask yourself:

“Are they truly purpose-driven—or just crowding the space?”

Because here's the truth:

The top is never crowded. It’s reserved for those who live and lead with purpose.

Focus on your mission. Master your craft. Build with intention.

And remember —

Spectators may outnumber the players, but they’re not part of the game.

Your real competition? It’s only among those few who live and work with purpose.