Beyond Gold: The Sparkle of Strategic Innovation

by Dr. Abhishek Gilara

They say, “All that glitters is not gold.” True. But here’s a deeper truth: when something does glitter and has real value, it becomes gold.

But let me take you a step further—into the mind of an innovator.

Gold has always been precious. It glitters, it holds value, and everyone knows it.And that’s exactly where the problem begins. Because everyone knows gold glitters, everyone starts working with it. The result? Oversupply. Competition. Saturation.

Now, here’s where true innovation kicks in. I asked myself, Why chase what everyone else is chasing?

Instead, I chose to understand human psychology at its core. The brain is wired to associate glitter with value. That’s the subconscious shortcut we’ve lived with for generations.

So, I decided to introduce tourmalines—gemstones that glitter even more than gold and yet remain fresh, underutilised, and full of untapped potential. With their rich hues and radiant shine, they attract attention instantly.

But here’s the real brilliance: I’m not just launching a new product. I’m launching a new perception of value.

By combining the age-old belief that glitter equals worth with a new medium that hasn’t flooded the market, I’ve created a product line that is rare, desirable, and deeply profitable.

This isn’t just about jewellery. It's about vision. Strategy. Psychology.

Sometimes, the smartest way to win isn’t to follow the gold but to understand why people chase gold in the first place. Once you decode that, you can create something even more powerful—something unseen, yet immediately loved.

That’s not just business. That’s art with intelligence. And that’s how legends are made. That perception becomes product love.