THE TRUST GAP

Why You Will Not Get Good Service Soon We live in a world where resumes shine brighter than realities, where interviews test confidence but not competence, and where promises often outrun proofs. That is why, despite millions of qualified people, good service remains rare. In The Trust Gap, the custodian of a 105-year-old legacy reveals the hidden reason why services fail: the absence of proof before trust. Through powerful insights, real-world examples, and reflections from his own journey, Dr. Gilara shows:
• Why products earn trust faster than people.
• How attractive lies dominate resumes and interviews.
• Why free trials, apprenticeships, and portfolios of proof are the future of service.
• How confidence, when backed by proof, guarantees success.
This is not a book of complaints; it is a blueprint for change. It challenges both employers and employees to rebuild a culture where showing matters more than saying. If you have ever wondered why promises disappoint, why mistrust dominates, or how to truly stand out in today’s competitive world, this book will give you the answer. Because in the end, proof wins, not promises.